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Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers.
Organizations must have real-time, granular visibility of inventory, consumer preferences, and demand across all channels (direct, indirect, and e-commerce) to provide an unrivaled customer experience and drive business growth. And each channel presents its own unique set of challenges.
With the rise in e-commerce demand signals have become further fragmented, it is even harder to fulfill demand without accurate, timely consumer off-take data. The result is lost sales, high penalties, low brand reach, suboptimal growth, and profitability.
During this webinar, we will discuss how enterprises can gain visibility, unlock supply chain potential and stay on top of the game irrespective of the sales channel:
Praveen Kombial, Vice President & Global Product Head of Business Applications, EdgeVerve Systems
Russell Goodman
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